City Perfume, an online and in-store retailer of niche and luxury fragrances and cosmetics, has been running ad campaigns since 2019 with many agencies. By mid-2021, City Perfume campaigns were resulting a low revenue with a high cost. As a solution, they hired Petrikor Solutions to give them a helping hand. We found out that their Google Ads account was a huge mess.
We started by setting up their account properly and linking it to other platforms. In addition, they needed to increase brand awareness and revenue in such a way that the value of return conversions is higher than the cost.
Our Main Goals
Reset City Perfume Google Ads Account
Increase Brand Awareness
Increase the Quality of Their Traffic
The Problems/ Our Findings
A. Technical SEM Problem
1. Tracking problems
2. Plugin problems
B. SEM Details
1. Lack of strategy
2. Lack in campaigns and ads optimization
3. Broad audience targeting
C. SEO & Content that affect SEM performance
Lack of content and description