City Perfume

Executive Summary

City Perfume, an online and in-store retailer of niche and luxury fragrances and cosmetics, has been running ad campaigns since 2019 with many agencies. By mid-2021, City Perfume campaigns were resulting a low revenue with a high cost. As a solution, they hired Petrikor Solutions to give them a helping hand. We found out that their Google Ads account was a huge mess.

We started by setting up their account properly and linking it to other platforms. In addition, they needed to increase brand awareness and revenue in such a way that the value of return conversions is higher than the cost.


+11 M


+110 K


+2.35 K




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