City Perfume, an online and in-store retailer of niche and luxury fragrances and cosmetics, has been running ad campaigns since 2019 with many agencies. By mid-2021, City Perfume campaigns were resulting a low revenue with a high cost. As a solution, they hired Petrikor Solutions to give them a helping hand. We found out that their Google Ads account was a huge mess.
We started by setting up their account properly and linking it to other platforms. In addition, they needed to increase brand awareness and revenue in such a way that the value of return conversions is higher than the cost.