60.57%
Organic Revenue Boost
1000%
ROAS
1,000,000 A$
Revenue
152%
New Ranking Keywords
City Perfume, a renowned perfume retailer in Australia, had a vision: to scale their success and reach unprecedented heights. With over 25 years of legacy, they sought expertise to enhance their digital footprint. Enter Petrikor Digital Solutions.
Digital Dilemma - The Challenge:
City Perfume’s aspirations were clear:
- Master Google ads campaigns, especially with substantial budgets.
- Overcome SEO challenges like outdated themes, user-friendliness, and technical glitches.
- Achieve the coveted 1st rank organically and maximize profits through ads.
Blueprint for Breakthrough - Our Strategy:
1. SEM Mastery:
We didn’t just manage; we optimized. By meticulously analyzing data and trends, we ensured every dollar of the budget was maximized for results.
2. SEO Revolution:
From on-page optimizations to quality backlinks, website restructuring, and technical improvements, we left no stone unturned.
Triumphs in Technicolor - The Results:
SEM Showstoppers:
- 1st Year: Over 400k A$ in revenue with around 1000% ROAS!
- 2nd Year: Nearly 1,000,000 A$ in revenue, maintaining an average ROAS close to 1000%.
SEO Spectacles:
- Revenue Boost: A staggering 60.57% growth from Google.
- Organic Traffic Surge: A 25.08% increase in new organic users.
- Keyword Expansion: From 7.9K to a remarkable 12K.
- Top Rankings: Dominating first-page rankings for major search terms.
- Authority Amplified: Domain authority leaped from 21 to 29.
