From Established
to Exceptional

How We Elevated City Perfume’s Digital Presence


Organic Revenue Boost



1,000,000 A$



New Ranking Keywords

City Perfume, a renowned perfume retailer in Australia, had a vision: to scale their success and reach unprecedented heights. With over 25 years of legacy, they sought expertise to enhance their digital footprint. Enter Petrikor Digital Solutions.

Digital Dilemma - The Challenge:

City Perfume’s aspirations were clear:

  • Master Google ads campaigns, especially with substantial budgets.
  • Overcome SEO challenges like outdated themes, user-friendliness, and technical glitches.
  • Achieve the coveted 1st rank organically and maximize profits through ads.

Blueprint for Breakthrough - Our Strategy:

1. SEM Mastery:
We didn’t just manage; we optimized. By meticulously analyzing data and trends, we ensured every dollar of the budget was maximized for results.

2. SEO Revolution:
From on-page optimizations to quality backlinks, website restructuring, and technical improvements, we left no stone unturned.

Triumphs in Technicolor - The Results:

SEM Showstoppers:

  • 1st Year: Over 400k A$ in revenue with around 1000% ROAS!
  • 2nd Year: Nearly 1,000,000 A$ in revenue, maintaining an average ROAS close to 1000%.

SEO Spectacles:

  • Revenue Boost: A staggering 60.57% growth from Google.
  • Organic Traffic Surge: A 25.08% increase in new organic users.
  • Keyword Expansion: From 7.9K to a remarkable 12K.
  • Top Rankings: Dominating first-page rankings for major search terms.
  • Authority Amplified: Domain authority leaped from 21 to 29.

Voices of Victory

“Petrikor Digital Solutions didn’t just meet our expectations; they surpassed them. Their expertise has been instrumental in our digital growth” - City Perfume CEO

We don’t just deliver results, we redefine success!

Ready to elevate your brand’s digital journey?

Let’s achieve greatness together!

    let’s talk

    If you’re interested in what we stand for and how we do things and think we could be a match, then let’s meet. We’ll ask you some questions about what you are looking for which we can discuss over coffee or tea.