Travelease: Zero to Data-Led Growth Through Google Ads
From launch to profitable growth, see how data transformed this UAE travel brand's digital journey.
The Challenge: Starting From Zero
No Digital Footprint
As a newly launched store, Travelease had no historical data or customer insights to build upon when they approached Petrikor.
Limited Budget
Budget constraints required highly strategic spending, with maximum efficiency needed for every dirham invested in advertising.
User Journey Gaps
Initial campaigns revealed misalignment between customer expectations and product offerings, causing lost purchase opportunities.
Phase 1 : Building Awareness (March–May 2024)
YouTube First Approach
We launched YouTube awareness & traffic campaigns targeting UAE travel enthusiasts, focusing on brand introduction rather than immediate conversions.
1.3M+
Impressions
Brand visibility achieved
across the UAE market
4,500+
Clicks
Initial traffic generated
to the website
Phase 2 : First Conversions (June 2024)
Performance Max Launch
We introduced Performance Max campaigns, leveraging Google’s machine learning to find high-intent audiences across channels.
Initial results showed promising movement but with clear optimization needs:
Initial Google ads ROAS
Return on ad spend
during first conversion phase
27%
First month total online
sales achieved
10%
Starting total online cost
per acquisition
221.6 AED
Phase 3: Strategic Pivot (March–August 2024)
Customer Feedback
Qualitative surveys revealed misunderstandings about product promise and preferences for customization.
Messaging update
Qualitative surveys revealed misunderstandings about product promise and preferences for customization.
UX Improvements
Implemented kit customization features allowing users to personalize their travel solutions.
Product Focus Shift
Introduced relatable kits (OCD and Safety kits) while emphasizing high-performing individual items like portable bidets and universal adaptors.
Results: June to August 2024
44
Total purchases
7,512 AED
Revenue generated from ad campaigns
111.95%
Media Efficiency Ratio (MER)
170.12 AED
Optimized cost per acquisition (CPA)
Google Shopping emerged as the primary conversion channel, driving 100% of Google Ads conversions during this period.
Key Takeaways for Marketers
1. Let Data Lead Your Strategy
From zero sales to consistent growth, every decision was backed by campaign metrics or qualitative insights, demonstrating the power of data-driven marketing.
2. Be Ready to Pivot
The biggest impact came not from increasing ad spend, but from rethinking product structure and customer journey based on performance data.
3. Double Down on What Works
By identifying Google Shopping as the highest performer, budget was focused there.
