Have you ever wondered why videos or the film industry is such a lucrative business?
Even though these are tragic movies, I have seen the Titanic and the Notebook about fifty times in my lifespan, and I don’t think this will change anytime soon. Being a movie junkie, I find myself always compelled to watching videos that trigger tears. I can proudly say that I am a tragedy addict, just like many people, I’m sure. Whenever I hit the movies store, I tell the guy that I want some hardcore tearjerkers because I WANT TO FEEL GOOD!
You might find that somewhat peculiar. However, this actually roots back to neurobiology. It reminds me of the Lebanese sense of empathy. Usually, when you are in a really bad situation, you are often referred to another shittier situation to insinuate how lucky you are. “Oh you have meningitis… Well, at least you don’t have cancer, thank God.” Hmmm yup, that’s the Lebanese style. Oddly enough, this comparison actually reflects a therapeutic technique. In which patients are asked to imagine themselves in a worse situation to feel better about their own life. It turned out that upon watching sad movies, the brain releases Oxytocin, which triggers happy feelings. Crazy sh*t, I know right?!!
In case you’ve seen the Titanic…
when you’re done with your crying-spree, you must have run into the arms of your loved one and held them so close to your heart while you still have them. And for those of you who are gloriously single, having a taco or a jar of Nutella is equally satisfying and has the same effect on the brain. *squeals*
Brain sections that are responsible for processing visual & sensory inputs are activated when watching a movie. After that, our brains tend to individualize the information in an emotional manner triggering feelings of happiness & empathy.
But how is this related to Digital Marketing?
Here’s the thing, just like Maya Angelou had said: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Since humans are emotion-driven creatures, tickling their senses with digital marketing videos will actually do the trick & urge them to buy whatever you’re selling.
Each person digests content differently, but researchers proved that the brain absorbs more visually fed information. In other words, it reacts better when exposed to visual content rather than a page full of words. It’s easier to recall what you’ve seen than what you’ve read. And since humans are another version of sloths, (given their indisputable laziness), so that tendency to mental laziness automatically encourages us to consume video and information that is easier to process.
This is clearly the smarter option for marketing if you want your brand to reach a broader audience. I’m just saying…
Furthermore, in an era of technological dominance, social media is certainly a ferocious driving factor. Social media is the KING when it comes to marketing. The easiest medium to share all sorts of content, especially videos, is social media, whether it’s Facebook, Twitter, Instagram, etc. You wouldn’t have to spend a lifetime trying to get your messages through. With good digital marketing videos contents, you wouldn’t need a marketing department. People on the Internet will do the job for you!!
Moreover, due to the people’s morbid engulfment in mobile devices, it rendered it easier for businesses to promote video content. Mobile phones are within people’s reach at all times, the thing that ensures reaching your audience anywhere and any time. Mind you, the higher the views, the higher the chances of conversion rates.
Videos allow people to share emotions. Therefore they’re more likely to make a purchasing decision. This way, your brand will come to life enabling you to promote your business. People usually connect with brands that make them feel something, and this connection leads to trust and loyalty.
It is noteworthy that even Google will help your page get better ranking when you incorporate video content on the landing page of the website. Indeed with Google analytics, you can track detailed information to the target audience, making it easier for you to create video content as it becomes predictable.
Use data like which videos get the most playtime, which videos promote higher click-through-rates, and which videos seem to generate the most sales.
Knowing this information and incorporating it into your other marketing content will ensure audience engagement. Because you are providing content that answers your audience questions and satisfies their demands, video analytics can help put you in the lead in your industry. Who wouldn’t want that?!
Creating digital marketing videos by working with a boutique agency will definitely boost your engagement with the audience and help you generate more leads and customers.